Identifying your audience
To create a visual identity that resonates with your target audience, I start by identifying who they are. I consider factors such as age, gender, geographic location, interests, and values to understand what they want and need from your brand.
Research Your Competitors
I research your competitors to understand how they position themselves in the market and what visual identities they use to appeal to their target audience. This helps me identify gaps and opportunities to differentiate your brand.
Define the brand's purpose and position
Define the brand's purpose and position, including the mission statement, values, and unique selling proposition. This helps me develop a visual identity that accurately reflects the brand and appeals to the target audience.
I explore different styles, colors, and fonts to find the perfect fit for your brand and experiment with various design options to understand customer preferences and establish a creative direction for the brand.
Develop the visual identity
I develop the visual identity overall look and elements such as the logo, color palette, typography, imagery, and graphic assets. I ensure that these elements are consistent across all touchpoints to build brand recognition and create a cohesive brand experience.